Lukana Justin began her optical career nearly seven years ago. Today, she is the senior vice president and chief marketing officer at Now Optics. During her time with the organization, she said the company has achieved remarkable progress in a short period of time, which is one of the many reasons she is passionate about this industry.

After graduation, she began her career in New York City at Young & Rubicam, where she said she learned how the combination of consumer insight, strategic thinking and storytelling could directly impact the bottom line. She applied these principles across diverse industries, including consumer packaged goods, pharmaceuticals and financial services.

“Drawn to the business side, I transitioned from agency to client and joined Federated Department Stores, where I was director of marketing for ready-to-wear. In those seven years, I developed a deep appreciation for the power of private brands and the value of customer loyalty,” she said. From there she joined Office Depot, where she held several marketing roles. As chief marketing officer at Now Optics, she leads customer strategy, brand, media, digital marketing, e-commerce, merchandising and call center operations.

“Since joining the organization, I've transformed marketing into a strategic growth engine centered around customer experience,” she said. Her inspiration comes from the opportunity to turn the impossible into reality. At Now Optics, she said that the company operates in a truly entrepreneurial environment made possible by founder and CEO, Daniel Stanton, who champions innovation and places the customer at the heart of every decision. “His vision empowers us to lead with autonomy and purpose, guided by our I.C.A.R.E. values.”

SHE SAYS... “Raise your hand in life. Be the person that asks a question, chooses to volunteer, takes on a new assignment, provides their point of view, or supports someone else's. Being actively present in what you do makes a world of difference, and raising your hand stretches you in ways you may never have considered before; this is how you grow.”